Working closely with the CEO, Claire is developing an events strategy for the Estate to engage specific target audiences with relevant and exciting event content that is profit-generating but plays to the existing strengths of the staff team. In essence this is starting a brand new programme of activity that optimises the efforts put in without overloading people or finances.

Working with IWM across all four of the main sites, Claire created a culture development programme to foster entrepreneurial thinking, collaboration and creative strategy across the brand new commercial team.

With the development of brand new facilities for ENB at London City Island, Claire joined the management team to develop, plan and deliver a new commercial strategy for the company. In the first year of operation, her business unit turned over £750,000 and delivered all event activity across the company.

When it became clear that the previous ownership were facing financial difficulties and the team was suffering under poor management, Claire put her head above the parapet and led a supporter bid to take over the club. From negotiating the ice contract, to building the volunteer team, to managing our shareholders, and developing and delivering the overall and section strategies for the club, Claire leads an incredible Board and wider team to ensure that MKL is a club of choice, playing its part in the MK Hockey Family.

Claire worked with Cathryn Armour to create a brand new STEM festival at Goonhilly Space Station to engage schools, families and STEM businesses in developing skills, enjoying STEM and building their organisations. Claire focused on the event direction and partnership development, ensuring that the plans were viable in practical, financial and strategic terms.

Commissioned by the Arts & Events Team at Torbay Council, supported by the Business Improvement District, Claire was commissioned to scope the events sector in Torbay to identify support needs and good practice to be shared. The project also identified potential for collaborations and development projects to grow events as a tourism driver.

Working with the wonderful Andi Higginson, Claire led the business aspects of the LEAT Project – a multi-disciplinary creative project that spanned Dartmoor and into Plymouth following the route of Drake’s Leat. The project had received funding from Arts Council England to determine the feasibility of the ambitious programme which included dancing on the University reservoir, 16miles of community created banners, and teams of long distance runners!

Parallel to the build of this huge regeneration project in Pool in Cornwall, Claire led a small team to research, curate and plan a growth events strategy for the new open spaces and venue. The programme developed steadily over a 5 year period to provide activity and opportunity for all of this renewed community. The team also prepared 5 year forecasts for the programme, making the business case for investment in an annual events programme and the facilities.

Claire was instrumental in crafting, writing and submitting the Hammersmith & Fulham bid for London Borough of Culture 2019-20. The project involved working with a wide range of key cultural stakeholders and communities within the Borough to create and plan an impactful programme to celebrate the breadth and vibrancy of activity in the area.

Claire and Rachel have worked together for a long time and it was an obvious choice for Rachel to trust Claire to run a brand wheel workshop for the Agile PR. Working with some of Rachel’s most significant clients, Claire ran a brand wheel workshop to explore the values and priorities of those clients in relation to the Agile PR services and brand personality.